Navigating the digital landscape can feel like trying to find your way through thick Kiwi bush without a map. Amongst all the chatter from people trying to make themselves heard, getting your small business or startup found online can be a challenge. However, don't let this deter you. There are several practical, initial steps you can take to ensure your business stands out. Here's a beginner's guide to making a splash in the digital world.
1. Stake Your Claim with Google My Business
Your first port of call should be Google My Business. This free tool allows you to list your business details on Google, including your address, phone number, business hours, and even photos. By staking your claim, you're ensuring that when someone searches for your business, they'll find accurate, up-to-date information straight away.
2. Get Social with Your Customers
Next, set up social media profiles for your business on platforms like Facebook, Instagram, LinkedIn, or Twitter. Choose the platforms your customers use the most. Remember, social media is about more than just promoting your products or services—it's a two-way street designed for engaging with your customers and building relationships.
3. Define Your Unique Value Proposition
In order to stand out from the crowd, you need to identify what makes your business unique. What can you offer that others can't? This is your Unique Value Proposition (UVP). Once you've identified your UVP, ensure it's communicated clearly on your website and all your social media profiles.
4. Start a Blog
Starting a blog on your website can help provide valuable content for your customers, showcase your expertise, and keep your audience engaged. Share your blog posts on your social media profiles to reach a wider audience. Remember, consistency is key!
5. Highlight Your Local Presence
Make the most of your local connections by highlighting your local presence online. Participate in local online communities and forums, sponsor local events or teams, and engage with other local businesses on social media. This helps build your reputation within your community, and Google often rewards businesses that have a strong local presence with better visibility in local search results.
These are just a few straightforward steps you can take to make your business stand out amidst the digital noise. Remember, every journey begins with a single step. Here at Launchpad, we're committed to supporting Kiwi businesses like yours on the journey to digital success – in an affordable and successful way. Your digital journey is simply another stage for your business to shine. So step up, make some noise, and let the world know about the fantastic work you're doing!
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