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Writer's pictureDan Smith

Unpacking SEO and Keywords: A Simple Guide

Updated: Sep 11, 2023

Search Engine Optimisation (SEO) Uncovered

When embarking on your startup or small business journey, one term you'll frequently encounter is Search Engine Optimisation, or SEO. It might sound like complex tech jargon, but at its core, SEO is a straightforward concept.


SEO is the art and science of making your website attractive to search engines like Google. It's about structuring your website and its content in a way that makes it easy for search engines to find and understand. When done effectively, SEO increases your website's visibility in search results, thereby driving more organic (non-paid) traffic to your site.



The Role of Keywords

A significant element of SEO strategy is the use of keywords. Keywords are the words and phrases that potential customers type into search engines when looking for products or services like yours.


By understanding the keywords your audience uses and incorporating these terms strategically into your website content, you make it easier for search engines to match your site with these search queries. Consequently, this improves your chances of appearing in search results when these keywords are used.


Localising SEO and Keywords for Kiwi Startups and Small Businesses

While SEO and keyword strategies are universal, they can and should be tailored to your specific audience and location. For small businesses and startups in New Zealand, this means focusing on local SEO.


Suppose you're running a boutique in Christchurch City. You'll want to ensure that when someone in Christchurch City searches for "boutiques near me" or "Christchurch City boutiques", your business comes up in the search results. Using localised keywords like "Christchurch City boutique" in your website content can help achieve this.


Wrapping Up

Although SEO and keyword strategy may initially seem complicated, they're simply tools to help search engines understand your website and match it with relevant search queries. By implementing effective SEO and keyword practices, you can boost your online visibility and connect with more potential customers.

In the world of startups and small businesses, understanding and leveraging SEO and keywords is a must. Consider it a simple but powerful way to make your business unmissable online.


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